If you search online, you can find a great deal of information about improving your website ranking or SEO score. However, you will also discover that the articles you read on different pages contradict each other. When this happens, you are bound to be confused over what to do and what not. How do you draw the line between right and wrong? If you website is still new and you have no idea how search engine optimization works, don’t panic. Let us start off by debunking 10 common SEO myths, so you don’t fall for any misleading propaganda.
1. SEO is a one-time Thing
SEO is not something you can accomplish within a day and then flaunt a high score for the rest of your life. A leading position in search engine results is achieved through constant struggle. You have to continue uploading good content, tweak your website regularly, and update its components. If you neglect your site for too long, it will eventually lose its place to active domains.
2. Local SEO is dead
At least 40% of all searches made on Google are aimed at seeking a local product, place, or service, so whoever says that local SEO doesn’t matter is naïve. About 70% of localized searches lead to a purchase, so you will miss out on several potential sales if you don’t optimize your website for local searches. If you haven’t listed your business with ‘Google my Business’ yet, do not lose another minute.
3. Social Media activity is irrelevant to SEO
Sure, what you post on social media does not directly influence your site’s SEO score, but there are obvious caveats to that statement. When you promote your web pages on Twitter, Facebook, Instagram, and other social platforms, you are in fact linking the site to your socials. People who engage with your posts on social media shall ultimately translate to traffic on your website. Since this is a form of link building, it is relevant to SEO.
4. Keyword Targeting doesn’t work anymore
Ever since the ‘Google Hummingbird’ update, everybody started claiming that focusing on keywords and using anchored text has become useless. Truth is that keywords are still important, but the search engine algorithms have evolved. In the past, many content creators and marketers were overusing or misusing the keyword strategy. Excessive and irrelevant keyword stuffing was being applied to boost page rankings.
Keywords are still an important aspect of search results, as long as they are used correctly. Target keywords that are in sync with the overall text and seem natural will improve your website’s SEO score. For instance, if you wish to promote a Digital Marketing Agency in USA, including the specific keyword in a blog about SEM is fair game.
5. Images don’t have to be optimized
Today, online users prefer visuals over text, so you guess the verdict. Search engines uses file names and URLs to make sense of images, which can prove quite useful for your website. If your page images are defined correctly, you should be able to generate a fair amount of traffic from Google images. You can also make your images accessible to users with vision impairment by adding ‘alt text’.
6. Google only ranks fresh content
Many websites update and republish content, though this strategy is not applicable for every article. Whether you should freshen up your content depends upon the particular topic. For example, if you wrote an article regarding best SEO practices in 2015, you would definitely have to modify it for an audience in 2021. On the contrary, if you published a recipe of your grandma’s Coconut Cookies, you will keep that the same. Your ranking won’t be affected if the publication is independent of changing times and trends.
7. Duplicate content triggers a penalty
If some of your content looks like a copy of a blog/article posted someplace else, your domain won’t get blocked or suspended. Duplicate content is not ideal, but it won’t destroy your SEO score. This only becomes a problem if you make a habit of publishing duplicate content on purpose. If the content is copyrighted or exclusive to a business, they could press charges. You should always check your content’s plagiarism and make amendments to avoid these issues.
8. SEM increases SEO score
SEM is a smart strategy to appear at the top of search engine results, but it won’t improve your site’s SEO score. SEM is paid advertising, whereas organic SEO relies on website content and performance only.
9. Domain name and age count
Domain names with .com and .net are generally the most popular for worldwide searches. However, other domain names can also rank high if their content matches well to search words. Older websites rank higher because they showcase a wide range of high quality content. If a website has been around for decades, but it has nothing to offer, the rating will be poor.
10. SEO is all about content length
SEO has nothing to do with the length of an article. If something can be easily explained in 500 words, there is no point in discussing it with a 1500 word long essay. Many content creators publish lengthier articles for enhancing monetization. They can include multiple ads within the article body, granting them PPC and PPI incentives.